Agency:

Publicis•Poke

​

Creative Director:

Colin Byrne

​

In 2020 we had the opportunity to come up with new designs and animation for the upcoming RFL season. I was given the freedom to come up with routes based around the Dacia Duster, creating a range of exciting and energetic loops which made optimal use of the relatively small pixel count. With this in mind I opted for kinetic typography, in 3D and 2D options.

Due to Covid, the RFL season has been rocky at best, but these animations have been used in several matches.